Commerce Bank
Identify Brand Expression for New Store Prototype at KSU
Support Branch Function, Create A Brand Billboard, Offer Visitors Choice,
Create Engagement, Convey A New Experience
Creative and Design Direction: SVP Paul Wolski // Environmental Design: Quentin Spencer & Tina Cherr
Programs: SketchUp. Photoshop. Illustrator. InDesign

Develop a concept for a new format KSU branch experience that appeals to a predominantly student population and projects the Commerce brand in a relatable, engaging and authentic way.







Experience Layout
how the space supports multiple functions in a complementary manner — all of which compose and create a total brand experience

